The workshop is made up of 10 full time days of lessons organized according to this program: three thematic theoretical modules and a project workshop.

The course begins with a module about the culture of beauty, and goes on with the system of beauty care and of the perspectives for innovation.

At the same time the planning project will be developed where worldwide famous firms will work with the students to carry out the project of a product, of a service and of an experience in order to end with a study on the details of main interest.